It all started in 2004, with the creation of the Algerian company EURL SATEREX specialized in the manufacture of electronic products, household appliances and telephones. After more than 18 years, IRIS has become the forerunner in the consumer electronics and home appliances industry, but also the undisputed leader in the TV segment. This industrial pole, which IRIS has built, has diversified its activities and widened its portfolio, passing through household appliances to the electronic complex .